UCC/Cork University Business School and the Irish Management Institute (IMI) have partnered to develop a new Masters in Digital Business, which was officially launched in UCC this week.

The Digital Business programme, which commences this October, will be offered initially in Cork to 15 participants, with plans to offer a similar programme in the IMI in Sandyford, Dublin, in due course.

Course coordinators said that the programme is a state-of-the-art executive offering and currently the only one of its kind available to business executives in Ireland.

The Masters in Digital Business aims to teach executives in Irish companies the best approaches and decision-making frameworks in the digital business domain.

Dr Philip O' Reilly, programme director for the Masters in Digital Business, said that by 2020, more than seven billion people and businesses, as well as 30 billion devices, will be connected to the internet.

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“With people, businesses and things communicating, transacting, and even negotiating with each other, a new world comes into being – the world of digital business. Hence we are very excited to be able to offer this new programme exclusively in this autumn.”

Guest speakers lined up for the programme in the coming months include cybersecurity expert Dr Robert Griffin.

“Other world-leading experts in social media and innovation will also be travelling to Ireland from the US and Europe to deliver content on the programme as well,” Dr O’Reilly added.

(from left) Dr. Philip O'Reilly (programme director); Donagh Buckley, EMC Research Europe; Minister Dara Murphy; Bob Savage, EMC Ireland; John O'Reilly, EMC Ireland; Aidan Trindle, EMC, pictured at the launch of the Masters in Digital Business