Corporate gifiting platform &Open has announced the global launch of its On-Demand curated marketplace, which provides instant gifting and pay-as-you-go options.
The company, founded by husband and wife team Ciara Flood and Jonathan Legge, and Legge's brother Mark Legge, aims to make gifting available to SMEs outside of an annual contract, and On-Demand allows firms to sign up immediately and send a gift within seconds.
The platform also offers performance tracking and insights to allow businesses to measure the impact of their gift-giving as &Open seeks to assert itself as a global player in the corporate gifting market, which is set to be worth $312bn by 2025.
“Corporate gifting is broken. At &Open, we’re putting the emotion back into gifting in an effort to show people they matter," said Jonathan Legge, co-founder of &Open.
"For brands, that means making it easy to send thoughtful, unique gifts, and with On-Demand, we’re excited to finally introduce a product that can help companies of any size build those relationships with the people that matter most to them.”
In Association with
&Open has worked with the likes of Airbnb, Spotify, Peloton, and Intercom, and has more than tripled its number of new clients (+270%) over the past year.
Hundreds of gifting options, 95% of which are exclusive to &Open, are available on the On-Demand platform, including cocktails, flowers and puzzles.
The company has partnered with Irish vendors such as Bean & Goose, Craft Cocktails, White Mausu, and The Lismore Food Company.
Users can search the platform for gifts from LGBTQ+, BIPOC (black, indigenous, and people of colour), family-founded, and female-owned businesses as well as sustainably-sourced gift options.
They can also filter based on interest, price point and locality and send gifts to more than 120 countries.
Earlier this year &Open announced a $26m Series A funding round led by Molten Ventures, with participation from First Round Capital and LocalGlobe, bringing total capital raised to $33.2m.
The latest available accounts for &Open Gifts Ltd show the company had net assets of close to €600,000 at the end of 2020 after making a profit of €543,000 that year.
The company added three staff, bringing its headcount to 28. Director remuneration totalled €357,000.
Photo: (l-r) Mark Legge, Ciara Flood and Jonathan Legge.
