Subscribe

Powerscourt Distillery ties down US distributor for Fercullen whiskey

/ 13th January 2023 /
Robert O’Brien

Powerscourt Distillery, based on the Powerscourt Estate in Co. Wicklow, has agreed a US distribution deal for its Fercullen whiskey with Zamora Company USA.

Based in Dallas, Zamora distributes niche premium brands including Licor 43, Double Cross Vodka, Yellow Rose Whiskey, Don Papa Rum, Martin Miller’s Gin, and Amaretto.

Southern Glazer’s Wine & Spirits distributes the Zamora portfolio in 41 markets, and the company works with other wholesalers such as Horizon Beverage Group in other US states.

Ryan Stapleton, Powerscourt Distillery’s global head of sales, commented: “We have waited until the right time and crucially finding the right partner before we launched Fercullen Irish Whiskey into the US market.

“We look forward to bringing our core Fercullen and limited release Irish whiskeys to the USA in 2023 and working closely with the excellent team at Zamora Company USA in the years to come.”

In Association with

The flagship of the Fercullen line is Fercullen Falls, a new small-batch 50/50 blend of malt and grain whiskeys with a high malt content.

The malt whiskey in the blend was matured in first fill ex-bourbon barrels and the grain in a combination of ex-bourbon and new heavy char oak casks.

In addition to Fercullen Falls, Zamora will also distribute Fercullen Single Malt, Fercullen 15-Year-Old Irish Whiskey, and limited edition Fercullen 21-Year-Old Single Malt.

Andrew Stewart, global brand manager at Zamora, stated: “As we continue to grow our world-class spirits and wines in the US, Irish whiskey has long been at the top of our list of categories to strengthen our portfolio, and Fercullen from the Powerscourt Distillery has always been our top choice.

“We’re especially excited to introduce Fercullen Falls, a lighter tasting and approachable Irish whiskey bottled at 43% ABV, a higher than standard for a malt whiskey blend which makes it a perfect spirit for enjoying straight or as a cocktail base.”

Powerscourt Distillery
Fercullen whiskey

Fercullen’s head distiller and blender Paul Corbett was recently awarded Master Distiller/Blender of the Year at the 2023 Icons of Whisky Ireland Awards.

Powerscourt Distillery is a 20,000 square foot whiskey distillery and visitor centre located in the Old Mill House on the Powerscourt Estate near Enniskerry. The venture has been distilling since 2018.

Sign up to The Business Plus Panel to help shape the business decisions of tomorrow and win vouchers for your opinions! 
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram