Dublin based research agency RED C Research & Marketing has expanded into the UK market by opening its new London office in Soho.
RED C Research UK Ltd is a new joint venture between the established Irish insight firm and Richard Barton and Charlotte Butterworth (pictured), who both left MD roles at UK based research agency Future Thinking in February in order to take up the opportunity to set up the new business.
RED C boss Richard Colwell said the Irish business has invested capital in this expansion in order to recruit the right team to run the business and security for the business to grow with confidence
The business will seek to grow existing RED C relationships in the UK, further extend RED C Ireland’s current partnerships with multinational businesses in the UK, and by Barton and Butterworth leveraging their own relationships built up over the last twenty years.
During their careers, the English duo have delivered major strategic projects around the world for clients such as: BBC, Sky, Mercedes-Benz, McDonald’s, Disney, Dixons Carphone, Viacom, BMW Financial Services, Mattel and Invesco.
In Association with
“This complements RED C’s experience of working with global brands including Vodafone, Three, Pernod Ricard, Aviva and Diageo,” said Colwell. “RED C has seen double digit growth year on year for the past five years and we are delighted to be joining in partnership with two of the most talented research practitioners in the UK.”
Barton commented: “Combining their team of fifty researchers in Dublin and great products with our own expertise we’re confident that RED C will be a disruptive new player in the UK insight market. Our structure means we can offer the level of attention and flexibility delivered by a boutique agency but supported by our colleagues at RED C Ireland.”
RED C Research & Marketing Ltd was established in 2003 and the company had a net worth of €1.54 million in June 2014 on the back of €2,000 equity invested by the founders.
The company booked a net profit of €180,000 in 2013/14 and had year-end cash of €1.1 million. Year-end debtors amounted to €2.2 million and liabilities stood at €1.8 million.
