DDFH&B has announced the creation of a new public relations and communications company – The Reputations Agency, effective February 3, 2014. The new agency will bring together Corporate Reputations and Bespoke with Direction.
As part of the merger, The Reputations Agency will become part of the DDFH&B Group. Miriam Hughes, CEO, DDFH&B Group, said the new agency will combine Corporate Reputations' strength and expertise in reputation management and devising strategic PR campaigns for its corporate, financial and healthcare clients with Bespoke With Direction's expertise in the development and execution of consumer campaigns and managing social media engagement programmes.
“Led by senior consultants, this combined expertise will enable The Reputations Agency to provide a truly integrated service to its clients - with the breadth, depth and creativity to meet the requirements of any challenging communications brief,” said Hughes.
The integrated client offering will include: reputation audits and management; corporate and financial PR; consumer and brand PR; social media and campaign activation; healthcare and advocacy communications; and issues and crisis management.
The Reputations Agency will be led by Managing Director Niamh Boyle, along with Deputy Managing Director Niall Quinn (Head of Corporate and Financial PR and President of the PRII), Deputy Managing Director Deirdre McNamara (Head of Consumer and Brands) and a team of 20 professionals, advising more than 50 clients.
In Association with
Trish Morrissey, an experienced communications consultant and senior client adviser, will complete the agency's core management team in her role as Strategy Director.
Hughes added: “Corporate Reputations is the only agency in Ireland with best in class expertise in reputation management – crucial in today's competitive business environment. Combining her company's reputational leadership and corporate PR expertise with Bespoke With Direction's consumer talent and expertise is a game-changer in Irish PR.”
Niamh Boyle said: “Clients want more than either a corporate or a consumer PR agency. They are looking for a truly cohesive PR and communications solution.”
Clients include Bord na Mona, Failte Ireland, eircom, Kerry Foods, Investec, IAPI, Mason Hayes & Curran, MSD, Newbridge Silverware, RIAI, The Irish Times and UCD Business Schools.
The new agency's offices will be based at the current Corporate Reputations office in Merrion Square.
DDFH&B Group comprises six companies, over 180 people and works for over 100 of Ireland's best known brands. The DDFH&B Group is part of the JWT network, the fourth largest marketing communications network in the world, with 10,000 employees in more than 200 offices across over 90 countries, serving over 1,200 clients.
