Sisu Clinic, a doctor-led aesthetic medicine destination with 14 clinics nationwide, has partnered with Javelin for its growth strategy for 2022.
Following a multi-agency pitch process Javelin was awarded the deal based on their nationwide out-of-home campaign, radio, digital audio and TV advertising through Sky Adsmart,
Javelin also included in their pitch programmatic display, YouTube, search and social activity as a key part of their media delivery.
Speaking after being awarded the partnership, Javelin Director of Media Aoife Hofler said: "Javelin are delighted to have been appointed as Sisu Clinic’s media agency of choice in Ireland.
"Sisu is a dynamic and hugely ambitious young brand who are growing at scale both in Ireland and around the world. We are very excited to partner with the team at Sisu on this journey and drive large scale awareness and trial to the ever growing demographic of men and women interested in aesthetic medicine.
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"Since launching in 2018 Sisu Clinic prides themselves on empathy, integrity and innovation. These are all values we strongly align with as an agency at Javelin. We are excited to do our part in contributing to the growth of Sisu Clinic over the coming months and years."
Sisu Clinic was founded by Corkman Pat Phelan, alongside doctors Brian and James Cotter in 2018 and they have grown to 14 clinics nationwide.
The company now have plans to take its clinics to new markets, with clinics opening in London and Miami in a matter of weeks, while continuing to invest in the Irish market.
Amy French, Sisu Clinic’s Marketing Manager in Ireland added: "At Sisu, we pride ourselves on bringing bespoke patient care and unparalleled service to the cosmetic medicine industry, both in Ireland and across the world.
"With extraordinary growth in the Irish market this year, now is the perfect opportunity to tell the Sisu story to mass audiences, and we're incredibly excited to partner with the brilliant team at Javelin to bring the brand to life."
This campaign will look to highlight the company's goal of setting a new standard in the cosmetic medicine market, whereby procedures and treatments are only administered by licensed professionals.
