Grocery chain SuperValu is to add 100 hotels to its Getaway Breaks programme after signing a fresh contract with loyalty scheme company WIN|WIN which it’s predicted will yield around €10m in direct revenue for Irish hotels this year.

Part of the supermarket chain’s Real Rewards programme, Getaway Breaks offers its customers an average of 30% savings on hotel and holiday home breaks here. Of the additional 100 hotels, more than 25 of which will be included in the ‘Inspired’ selection of premium four and five star hotels.

SuperValu MD Martin Kelleher said: “As our Real Rewards programme continues to grow in popularity, we are pleased to be partnering with another Irish company, WIN|WIN, to deliver a €10 million revenue boost to Irish hotels this year. The expanded Getaway Breaks programme is another demonstration of SuperValu’s efforts to thank our customers by offering them an even bigger selection of great value breaks at quality holiday destinations across Ireland.”

WIN|WIN  CEO James Lenehan added: “In addition to providing SuperValu shoppers with more getaway break options than ever before, we have invested heavily in our booking technology to speed up the booking process and provide a best in class mobile experience.”

As well as the revamped website, SuperValu customers can download a smart device app which allows them to manage both their loyalty points and entitlements and their breaks.

In Association with

According to SuperValu, the site provides easier access to deals on over a million hotel rooms, including five star locations such as Lyrath Estate, Kilkenny, the G Hotel, Galway, and four star destinations such as Maryborough House Hotel in Cork and Knockranny House Hotel, Westport.