Sponsored Content

Tara Slevin Group is a leading provider of office supplies, promotional products, print and design, and its own line of Tara brand diaries and calendars. A member of Guaranteed Irish, Tara Slevin has clients across most areas of business, from hotels and airlines through the legal professions, education, transport and tech sectors. Rachel Slevin (pictured), Business Development Director, explains the evolution of the company, and why being Guaranteed Irish matters.

What does Tara Slevin Group do? What are the main lines of business activity and who are your customers?

We are a leading provider of office supplies, promotional products, print and design, and our own line of Tara brand diaries and calendars. Our clients come form most areas of business, from hotels and airlines through the legal professions, education, transport and tech sectors.

How long has the business been trading and how has it developed over the years?

Tara Slevin Group was formerly known as the Slevin Group and has been a 100% Irish-owned family company for the last 36 years. Eddie Slevin, founder of the Slevin Group, is the Managing Director of the company. I’m Eddie’s daughter and I have been part of the team for 25 years. Kevin Kelly, Sales Director, is Eddie’s nephew and has been on board for 20 years, and other family members have worked with the company for many years.

Tara Slevin Group has seen massive growth over the years, with our own brand of Tara diaries and calendars, and a very comprehensive range of promotional products.

What are the current trends for promotional items used by companies to give to clients and customers?

Our promotional brochure has more than 8,000 products. Some of our bestsellers are power banks, travel mugs, bluetooth speakers, bags, branded diaries and branded calendars. Our comprehensive portfolio comes in a wide range of colours, and all items can be branded with the customer’s company and/or brand logo.

In Association with

What’s special about the diaries provided by Tara Slevin Group?

The Tara diaries and calendars are a major part of our business, and every year we spend a lot of time and effort on the information pages to make sure there is as much relevant and up to date detail as possible. We are very proud of our branded diaries — they are a great promotional tool and guaranteed to stand out from the crowd.

We secure repeat business year after year, and this is down to the excellent quality of the diaries and calendars and the service offered by TSG.

In the internet era, how challenging is it for an Irish SME to compete with multinational players in the sector? 

The internet is a big opportunity for SMEs and we have embraced the changes in our business required to maximise these opportunities. The key to the future success of the business includes our key account managers, as our customers like face-to-face contact to discuss which of our range of products suits their needs.

We are the one-stop-shop for all requirements, ranging from stationery products to promotional gifts and diaries and calendars. As a team, we are upgrading our website daily to be more user-friendly and to include new products and online ordering. Our in-house graphics and web team have played a key role in developing and maintaining our highly professional website.

Why is Tara Slevin a member of Guaranteed Irish?

It has been a pleasure working with Guaranteed Irish, and we are very proud to be members. We carry the GI logo on all our marketing material, and it is very important to highlight that we want people to support GI. With the threat that Brexit poses for businesses in Ireland, we feel it is a major benefit and a key selling point to be part of Guaranteed Irish.

Keep up to date on Guaranteed Irish news here:
Website: guaranteedirish.ie
Twitter: @GuaranteedIrl
Instagram: @guaranteed_irish