Newsletter
Subscribe
Subscribe
___

Ad Lab Report

Mr Tayto's first date attracts a young audience for Cornados campaign
'Local Business' campaign pitches FBD as the insurer that invests in communities
Rockshore use Keane's star power to raise League of Ireland profile in campaign
Aldi's 'Good Food, Good Mood' campaign finds humour in recognisable scenario and misdirection
'The Difference is Real' campaign positions Supervalu as a quality retailer
Vodafone Business uses repetition to reframe itself as more than mobile
Bank of Ireland keeps viewers engaged and lifts emotion at the right comedic beats
Allianz’s “Real Life” campaign demonstrates the power and pitfalls of montage storytelling
Lidl's 'We Care Back' delivers on engagement, memorisation, and emotional resonance
When humour meets habit: OUTsurance is rewiring the insurance conversation
'Prediction error' gives RSA advert maximum impact
Tesco's pineapple debate leans into a core principle of advertising
Flogas' Emerald Park advert makes utility feel like amusement
Eir advert uses clever metaphor to show benefits of better broadband
'Need more Zenergy' advert delivers a smart twist on a familiar problem
Gaviscon advert uses humour to draw people to the brand
Take Back Control advert allows viewers to step into the shoes of the protagonist
Maltesers fail to hit the sweet spot with scene stealing grandmother in new campaign
Continuity compels, but Bank of Ireland's Times Change campaign lacks a true emotional climax
Smithwick’s becomes more than a drink in its latest Originals campaign
VHI successfully crafts a sense of calm and competence with latest campaign
Subtle approach ensures Every Connection Counts for Vodafone ad campaign
Guinness' Premier League ad scores early when establishing presence
Irish resilience strikes the right notes in AIB's Green Living Hub advert
Laya's We Are One ad campaign hits the right emotional cues
1 2
Mr Tayto's first date attracts a young audience for Cornados campaign
'Local Business' campaign pitches FBD as the insurer that invests in communities
Rockshore use Keane's star power to raise League of Ireland profile in campaign
Aldi's 'Good Food, Good Mood' campaign finds humour in recognisable scenario and misdirection
'The Difference is Real' campaign positions Supervalu as a quality retailer
Vodafone Business uses repetition to reframe itself as more than mobile
Bank of Ireland keeps viewers engaged and lifts emotion at the right comedic beats
Allianz’s “Real Life” campaign demonstrates the power and pitfalls of montage storytelling
Lidl's 'We Care Back' delivers on engagement, memorisation, and emotional resonance
When humour meets habit: OUTsurance is rewiring the insurance conversation
'Prediction error' gives RSA advert maximum impact
Tesco's pineapple debate leans into a core principle of advertising
Flogas' Emerald Park advert makes utility feel like amusement
Eir advert uses clever metaphor to show benefits of better broadband
'Need more Zenergy' advert delivers a smart twist on a familiar problem
Gaviscon advert uses humour to draw people to the brand
Take Back Control advert allows viewers to step into the shoes of the protagonist
Maltesers fail to hit the sweet spot with scene stealing grandmother in new campaign
Continuity compels, but Bank of Ireland's Times Change campaign lacks a true emotional climax
Smithwick’s becomes more than a drink in its latest Originals campaign
VHI successfully crafts a sense of calm and competence with latest campaign
Subtle approach ensures Every Connection Counts for Vodafone ad campaign
Guinness' Premier League ad scores early when establishing presence
Irish resilience strikes the right notes in AIB's Green Living Hub advert
Laya's We Are One ad campaign hits the right emotional cues
1 2
Follow Us on Social
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram