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Ad Lab Report

Lidl campaign prove sport-led creative can drive strong engagement
Familiar concept reframed to reflect modern behaviour in Bord Gáis advert
Relatable moments build strong message for SSE Airtricity
It's not complicated - Aldi's clear and efficient campaign sticks with consumers
Quick and clear messaging ensure Sheehan's Optimum Nutrition advert secures attention
Deliberate mispronunciation creates lasting effects for DoneDeal
'Beer Pressure' positions Guinness 0.0 as as liberation from expectation
Visual intensity allows Avonmore to broaden the protein conversation
Smyths Toys' advert leans into anticipation for a Christmas win
Sky Mobile Christmas campaign uses discerning Roy Keane to counter category overload
AIB scores sustained messaging with Gaelic Games advert
Subtle messaging makes powerful impact in Re-Turn advert
'Pause Before You Post' campaign hits the emotional sweet spot
Smooth ad campaign positions Jameson as a brand you feel part of
Heineken 0.0’s 'Redemption Tale' hits all the right notes for 25-44 year olds
Direct eye contact drives early engagement for Fairy Platinum Plus advert
Powerful combination of music and rhythm makes Craig David's Just Eat ad a success
Connection is at the heart of Vodafone's 'The Toymaker' advert
Irish Life campaign connects psychology to real life with familiarity
“Dreams Waiting To Happen” turns aspiration into something deeply human
Laughter and surprise make 'Tangfastics' campaign unforgetable
Humour softens obligation in RTE's TV Licence campaign
Mr Tayto's first date attracts a young audience for Cornados campaign
'Local Business' campaign pitches FBD as the insurer that invests in communities
Rockshore use Keane's star power to raise League of Ireland profile in campaign
1 2 3
Lidl campaign prove sport-led creative can drive strong engagement
Familiar concept reframed to reflect modern behaviour in Bord Gáis advert
Relatable moments build strong message for SSE Airtricity
It's not complicated - Aldi's clear and efficient campaign sticks with consumers
Quick and clear messaging ensure Sheehan's Optimum Nutrition advert secures attention
Deliberate mispronunciation creates lasting effects for DoneDeal
'Beer Pressure' positions Guinness 0.0 as as liberation from expectation
Visual intensity allows Avonmore to broaden the protein conversation
Smyths Toys' advert leans into anticipation for a Christmas win
Sky Mobile Christmas campaign uses discerning Roy Keane to counter category overload
AIB scores sustained messaging with Gaelic Games advert
Subtle messaging makes powerful impact in Re-Turn advert
'Pause Before You Post' campaign hits the emotional sweet spot
Smooth ad campaign positions Jameson as a brand you feel part of
Heineken 0.0’s 'Redemption Tale' hits all the right notes for 25-44 year olds
Direct eye contact drives early engagement for Fairy Platinum Plus advert
Powerful combination of music and rhythm makes Craig David's Just Eat ad a success
Connection is at the heart of Vodafone's 'The Toymaker' advert
Irish Life campaign connects psychology to real life with familiarity
“Dreams Waiting To Happen” turns aspiration into something deeply human
Laughter and surprise make 'Tangfastics' campaign unforgetable
Humour softens obligation in RTE's TV Licence campaign
Mr Tayto's first date attracts a young audience for Cornados campaign
'Local Business' campaign pitches FBD as the insurer that invests in communities
Rockshore use Keane's star power to raise League of Ireland profile in campaign
1 2 3
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