Maximum Media, the company behind Joe.ie and Her.ie, has launched a new weekly online panel show focusing on female athletes.

Called PlayXPlay, the show is filmed live at Maximum Media’s Dublin city centre studios and published on YouTube. The project is being sponsored by AIG.

PlayXPlay is fronted by former Irish international rugby player Jenny Murphy, backed by Dublin GAA’s Niamh McEvoy. The weekly panel show with rotating guest contributors is the first in the Irish market to exclusively focus on leading sportswomen.

Gillian Fitzpatrick, chief operating officer at Maximum Media, said that PlayXPlay exists to deliver a high-quality sports show celebrating female athletes in Ireland.

“We know there is a huge appetite among our audiences for shows like PlayXPlay, and we’re looking forward to building on the huge successes of our existing sports shows, GAA Hour and House Of Rugby,” Fitzpatrick added.

In Association with

John Gillick, head of direct marketing and sponsorship with AIG Ireland, said that the firm was delighted to partner with Maximum Media. “The PlayXPlay series in partnership with Maximum Media is a strong fit for us both as a media product and for both our brands,” he continued.

“It is fresh, unique, innovation and clear in its objective to promote and provide a focused platform with massive reach potential for women in sport.”

PlayXPlay will be available to watch exclusively on YouTube. Audiences can also listen to the show on Soundcloud and iTunes.

Photo: (l-r) Jenny Murphy, Niamh McEvoy and SportsJOE editor Conan Doherty, with Maximum Media content director Paddy McKenna and Rebecca Claffey of AIG