Streaming giant Netflix is cashing in as viewers take advantage of cheaper deals that include adverts, writes Callum Muirhead.

The company reported a profit of €2.5bn for the first quarter of 2025, up from €2.1bn in the same period last year, while sales jumped to €9.2bn from €8.2bn.

Netflix said sales for the period were ahead of its guidance due to “slightly higher subscription and ad revenue,” adding that its profit outlook for the rest of the year remained “solid”.

The firm, whose most popular series include the dystopian sci-fi show Black Mirror, is considered one of the US tech names better protected from a wider market slump sparked by Donald Trump’s tariffs, which were unleashed earlier this month.

Its subscriber base is considered a more stable income stream compared to its larger peers such as Amazon and Apple which rely on consumer spending on goods rather than monthly payments.

Netflix’s shares have risen around 4pc since the first wave of tariffs were announced on April 2 while both Apple and Amazon’s stock prices have fallen 11pc.