Despite having more than 500m users worldwide, Tinder is just the fifth most lucrative dating app in the world, according to new research from XTB.com.
Tinder, which has helped to transform dating and become a household name since its launch in 2012, has annual turnover of $1.6bn, equating to revenue of just over $3m per 1m users.
It is by far the most used dating app in the world with 530m users, which is 222m more than Russian-founded Badoo (318m), the second most used app, but stalwart sites like Match.com and eHarmony generate revenue much more efficiently.
Match.com comfortably outstrips Tinder in terms of annual revenue at $2.4bn, which amounts to $25m per 1m users. The veteran dating site has 96m users, less than a fifth of the number swiping left and right on Tinder.
Zoosk (40m users) is the second most lucrative dating site with annual revenue of $250m breaking down to $6.25m per 1m users, making it a quarter as lucrative as Match.com.
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With 37m users, annual revenues of $200m and revenue per million users of $5.4m, eHarmony placed third.
Relative upstart Bumble placed fourth with $3.4m revenue per million users. The app has 100m users and $337m in annual revenue. For heterosexual matches, Bumble only allows female users to send the first message.
Grindr, the app targeted at LGBT users, has 27m users and annual revenue of $78m ($2.9m per 1m users), enough for sixth place, ahead of Match-owned Hinge, which has 6m users and annual revenues of $16m ($2.7m per 1m users).
The following table ranks the 15 Most Lucrative Dating Apps in order of revenue per million users:
| Rank | App | Number of Users (millions) | Annual Revenue | Revenue per Million Users |
| 1 | Match.com | 96 | $2.4bn | $25,000,000 |
| 2 | Zoosk | 40 | $250m | $6,250,000 |
| 3 | eHarmony | 37 | $200m | $5,405,405 |
| 4 | Bumble | 100 | $337m | $3,370,000 |
| 5 | Tinder | 530 | $1.6bn | $3,018,868 |
| 6 | Grindr | 27 | $78m | $2,888,889 |
| 7 | Hinge | 6 | $16m | $2,666,667 |
| 8 | OkCupid | 30 | $30m | $1,000,000 |
| 9 | Her | 10 | $7m | $700,000 |
| 10 | Plenty of Fish | 150 | $80m | $533,333 |
| 11 | Christian Mingle | 16 | $8.5m | $531,250 |
| 12 | Coffee Meets Bagel | 21 | $10m | $476,190 |
| 13 | Ashley Madison | 70 | $28m | $400,000 |
| 14 | Badoo | 318 | $100m | $314,465 |
| 15 | Happn | 100 | $15m | $150,000 |
Okcupid ($1m per 1m users), Her ($700,000) and Plenty of Fish ($533,333) complete the top 10, with Christian Mingle ($531,250), Coffee Meets Bagel ($400,000), Badoo ($314,465), and Happn ($150,000) rounding out the top 15.
(Pic: Getty Images)
