Every week, Amárach and Future Proof Insights share exclusive findings from their PRIZM+ ad testing service showcasing best practice creative advertising in Ireland.

Vhi’s latest campaign, Because Your Health Means Everything, leans into the idea that true healthcare goes beyond quick fixes—it’s about looking after the whole person.

Neuroscience and behavioural insights reveal how the ad resonates emotionally and fosters trust, driving desired brand outcomes.

The ad successfully captures and maintains attention, pulling audiences into its narrative.

The protagonist’s journey—from bracing herself at the start to finding relief—creates natural engagement peaks.

Key emotional moments, such as the character’s exhausted pause against the punching bag, reinforce the brand’s message of resilience and support.

These cues work well in positioning Vhi as a provider that cares deeply.

The emotional response is evident, and the ad fosters a sense of reassurance.

However, the absence of a strong push toward immediate action means that while viewers absorb the message, they may not feel compelled to act upon it.

The ad is effective in making viewers feel reassured about Vhi’s expertise, reinforcing the idea that it is a trusted and holistic healthcare provider.

However, it operates more as a reinforcement of brand values than a driver of behavioural change.

The storytelling is immersive, but without a clear takeaway or next step, the ad feels more like a reassurance piece rather than a call to action.

Strangely, despite Vhi’s brand being repeatedly reinforced throughout, the ad struggles for cut-through and recall.

The intimate nature of the visual storytelling—focusing closely on the character’s journey—may capture engagement too intensely and limit the strength of brand codes that could help imprint Vhi more firmly in memory.

Stronger visual branding elements or distinctive assets could bridge this gap, and compound the effectiveness of the auditory cues.

Behavioural analysis further supports this, indicating that while the ad effectively communicates Vhi’s role in holistic healthcare, it lacks the external triggers that encourage immediate action.

Capability is well established—viewers understand what Vhi offers—but opportunity and motivation remain underdeveloped.

Without stronger social proof or urgency-driven messaging, the ad reassures rather than prompts.

The emotional pull is strong, but to turn trust into action, the ad would benefit from a clearer sense of why viewers should engage now.

Vhi’s Because Your Health Means Everything campaign succeeds in creating a strong emotional connection and reinforcing trust in the brand.

However, its intimate and narrative-driven approach may come at the expense of brand salience and urgency.

A more distinct visual branding strategy could help ensure that the emotional resonance translates into long-term recall and action.

For more insights from PRIZM+ on how neuroscience drives advertising impact, visit: Future Proof Insights